What is the best way to educate your medical customers about a new product technology or methodology? Our solution is peer-to-peer clinical education. It goes without saying – if you are treating patients for the very first time with a new drug or technology, you want to learn from how your other peers in the medical field have experienced it first.
Case example: The Open Lung Concept
In the 1990s, Professor B Lachman established a clinical method for lung recruitment in intensive care, in order to “open up the lung and keep it open”. The next step was project management and creation of an educational video to highlight the concept and illustrate how to achieve lung recruitment on actual patient cases. In collaboration with Drs Stephan Böhm, Fernando Suarez-Sippman, we developed a tool which became a classic in the intensive care world.
Educational modules, clinical educational films, webinars and and other tools like apps and microsites are good examples how you can help your clinician customers educate digitally in a peer-to-peer format. I have worked as project manager and developed educational film manuscripts and many other digital projects in Life Science peer-to-peer marketing. Take a peek at the links below:
Peer-to-peer educational film illustrating a new modality: Intracoronary temperature measurements – Dr T Akasaka assisted by Dr I Herzfeld and staff at Stockholm South General Hospital.
Peer-to-peer educational film illustrating a new ventilator modality, steered by the patient brain signals to the diaphragm – Dr Stefano Mutini. Film series: Edi the Vital Sign.
Peer-to-peer educational film illustrating a new ventilator modality, steered by the patient brain signals to the diaphragm – Dr Phil Hopkins. Film series: Implementing Edi and NAVA in Routine Practice at King’s College Hospital.
Peer-to-peer educational film communicating a novel new biomarker – Dr K K Jagarlamudi and Professor Staffan Eriksson. Film: Measure What Really Matters.